40+ years of continued growth since its inception in 1974, verisem (re-branded in 2017 from “suba”) has grown from a local italian seed producer to one of the only truly global specialty vegetable seed producers 1974 - Augusto Suzzi established Suba S.r.l. as a regional orchard seeds producer 1986 - Suba&Unico S.r.l. is established as a company focused on Asian market seeds distribution 1992 - Hortus , the first company dedicated to seeds trading, was established. 2005 - Establishes French branch to diversify production 2008 - Establishment of Royal Seeds S.r.l ., which acquired semi-professional garden business unit from Monsanto 2011 - Suba Srl merged with Suba&Unico S.r.l. to form Suba Seeds Company SpA 2012 - Quadrivio (Italian Fund) acquires a 52% stake in Suba Seeds Company 2013 - Acquires Condor Seeds to further diversify the production product range 2015 - In 2015, PSP acquires a majority position (c.90%) of Suba alongside management (c.10%) and subsequently begins executing strategic expansion plan 2016 - Suba acquires Brotherton Seeds in July 2016 to add strategic IP and further diversify production and product range 2017 - In September 2017, Philippe Rousseau , previously leading the sunflower business at Syngenta , joined the Company as CEO to drive the next stage of growth. During the same year the Company was rebranded as Verisem to better complement the Company’s global footprint and clarify the organization structure 2018 - Verisem acquires Franchi Sementi
VERISEM AT A GLANCE VERISEM IS AN EXPERT IN VEGETABLE SEED PRODUCTION (LARGE SEED SUCH AS PEAS AND BEANS FOR PROCESSING INDUSTRY, SMALL SEED VEGETABLES SUCH AS CABBAGE, RADISH, ONION, CHICORY, PARSLEY, ETC.)AND CAN PRODUCE HYBRID OR OPEN-POLLINATED SEED.
FOR ITS OWN SALES VERISEM IS FOCUSING ON OPEN-POLLINATED (“OP”) SEEDS, A COST-EFFICIENT METHOD TO PRODUCE HIGH QUALITY SEEDS. VERISEM’S PORTFOLIO INCLUDE CORIANDER, BEANS, PEAS, RADISH, CHICORY AND OTHER CROPS WHERE HYBRIDIZATION IS EITHER UNECONOMICAL OR NOT POSSIBLE
1. 54% of production is contracted with global seed majors
2. 46% of production supplies Verisem’s own sales to both professional and hobbyist growers
3. Verisem has four production facilities across USA, Italy and France along with a long-standing network of over 1,800 growers across six continents
4. Production process includes the best-in-class quality control steps, providing traceability for each batch of seeds
5. Customers of Verisem’s own sales are spread across 80 countries and have access to a wide-ranging portfolio containing over 1’000 different varieties in more than 60 crops
Locations 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Seed Co","address":"451 S Milwaukee Ave","source":"manual","content":"Brotherton Seed Co","location":{"icon":"https:\/\/verisemseeds.biz\/wp-content\/plugins\/wp-google-map-plugin\/assets\/images\/\/default_marker.png","lat":"47.117423","lng":"-119.293490","city":"Moses Lake","state":"WA","country":"","onclick_action":"marker","redirect_custom_link":"","marker_image":"","open_new_tab":"yes","postal_code":"98837","draggable":false,"infowindow_default_open":false,"animation":"BOUNCE","infowindow_disable":true,"zoom":5,"extra_fields":""},"categories":[],"custom_filters":""},{"id":"2","title":"Verisem SAS","address":"Avenue de Daniate, 32110","source":"manual","content":"Suba France 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Management team
Chairman of the Board Served as Regional Head of…
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Global CEO Joined in February 2020 Ibrahim El Menschawi…
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CEO, Europe Joined Verisem in 2005 Previously CEO of…
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CFO Joined the Company in 2013 Previously senior controller…
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Senior Head of Sales Joined November 2018 Previously served…
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